SEO Web Design

What do you mean by SEO Web Design asked a new client of mine?

I had just been reviewing her site and noticed that the company who had previously designed it and it has to said, had created a visually eye-catching website, had however made some basic errors in their haste to please her.

To start from the beginning she had contacted me after she had come across one of my articles. It’s funny how life works though because, that in itself would not have prompted her to get in touch, but a friend of hers who I had been doing some SEO work for had got in touch with her after about 6 years.

And of course they got to discussing life and work etc; and to cut a long story short her friend recommended that she get in touch with me.

Now her frustration was that she should have had every ingredient for success. Her site was in a relatively niche market, competition wasn’t that high and yet after paying out a sizeable chunk of money on getting her website professionally designed, her site was nowhere to be found on Google.

So what could possibly be going wrong?

A Brief Background

There is an old saying in Internet Marketing that good designers make bad SEO experts. Why? You may well ask.

The truth is that in my experience of the last 10 years in online marketing, most of the designers that I have worked with and come across have sharpened their design skills on HTML, XHTML, Javascript and CSS.

A lot of them have been in the forefront of the web design industry leading the way in site design and architecture but therein lies the root problem of the story.

The online marketing industry moves at a frenetic pace. What was once a ‘de facto’ standard is now old hat and consigned to ‘wheely’ bin of Internet marketing.

Faced with the constant flux of new ideas and innovations, a good designer already inundated with back orders has little choice but to concentrate on pleasing the clients’ esoteric eye.

He/she may have picked up a few SEO tidbits along the way either in meeting rooms or from beleaguered colleagues rushing from one project to the next but very seldom do you come across a good designer who knows and understands the impact of SEO upon web design.

This is not meant to be a criticism nor is meant to decry the genuine efforts of the design community at large but merely to point out that it is quite difficult to serve two very demanding masters at the same time.

There are sadly many who miss the point altogether, tearing their proverbial hair out when faced with their client’s low keyword ranking despair and frustration.

The backdrop to this that millions of ‘would-be’ entrepreneurs join the Internet juggernaut on a daily basis in search of financial freedom. These aspiring businessmen and women are usually at their most vulnerable when first starting out.

Excited and eager to get started, they overlook the basic principles of marketing and are often taken in by smooth-talking salesmen flashing dollar signs in front their imaginative eyes.

“Get a website! You need a website! You must have a website! Put up a few pages and hey presto before you know it you will be the envy of all your friends and neighbours!” seems to be the common thread.

Getting back to my client, she looked at me fairly blankly when I said that SEO web design meant that the design of a website had more to do with following certain guidelines than how good it looked to her.

“But I thought that if a site was well designed that people would like it and buy from it” she exclaimed almost daring me to disagree with her.

Yes, I answered disarmingly and gently proceeded to point out that without visitors having a great looking website wouldn’t be doing her any favours at all.

SEO Web Design – The Basics

Which brings me neatly to the crux of this article i.e. SEO web design. So, let’s take a look at a simple layout in the first instance.

Say you have a header/logo at the top of the page followed by some descriptive text that says “Welcome to my web…., followed by some pictures and the left hand side contains a column with some navigation links in it etc, etc;

Now search engines like Google scan a web page from left to right beginning at the very top. And as in our example above since most websites have a left hand column containing navigation links, Google will automatically view the content of the links column before it gets to the body of your page.

There are simple methods to counter this and force Google to read your main body content first and this why it is very important to get SEO Web Design at the very start of the design phase.

Then there’s another critical factor that determines the ranking of your web pages and that is targeting the wrong keyword. Get that wrong initially and you can almost kiss goodbye to getting decent rankings.

Now how many designers know just these basic facts?

My client had started to see the picture. In her eagerness to get her business going she had gone to the first person that she had come across.

The company had a good portfolio of sites and more importantly for her the cost was roughly near the budget that she was looking for and so without further thought she decided to go for it.

2 years down the road and with just a handful of sales, she was very close to quitting.

Her dreams had given way to despair and far from being the envy of her friends and neighbors, she had even reached the point of not looking at nor caring about her site anymore.

The question is, was she too late to do anything about it?

Choosing the Best SEO Consulting Services

SEO stands for Search Engine Optimization. It is a process whereby the visibility of certain websites, in search engines is enhanced. In other words, SEO is the process of increasing the visibility of websites in search engines. It is, therefore, pertinent to note that the best SEO consulting services are those that are in charge of improving the visibility of websites. Given the importance of the best SEO services, it is necessary for you to choose the best service providers. It is, therefore, noted that there are a number of best SEO consulting services today.

Before getting into how to choose the best SEO consulting services, it is necessary for us to examine what they do exactly. As noted, the best SEO are charged with the responsibility of ensuring that the visibility of websites is improved. In other words, what the best SEO do is improve the ranking of websites in search engines. These services look at the commonest search engines and then try to incorporate the website in them. In this way, the website will be gaining popularity and thus, improve its ranking. Some of the commonest websites used by the best SEO are Yahoo, Google and Bing. The best SEO services look at the keywords that best describe the website in question, and then try to incorporate these key words into the search engines. The best SEO consulting services get these key words by looking at the objectives of the website and services that it offers. After incorporating these key words into the search engines; it will have linked the website to the search engines. It is, therefore, pertinent to note that these services as a link between search engines and the websites of clients.

Given the importance of the services provided, it is necessary for you to be able to choose the best SEO consulting services for your website. You should choose the best SEO that will be able to provide the services required by your website. It is necessary to note that the whole basis of the best SEO consulting services is to optimize websites. This should, therefore, be the first thing that you look for in consultants. In other words, you should look at whether the service will be able to expose your business the way you want it.

One of the best ways of choosing the best SEO consulting services is to get as many quotes as possible from many consultants. Since there are many consulting services today, they all offer different services and price ranges. It is, therefore, essential for you to be able to compare these services and prices, before you can finally be able to choose the best SEO consulting services. The best SEO chosen should provide the best services at the lowest prices. The services should be able to give your website high rankings at an affordable price.

In addition, the best SEO consulting services chosen should adhere to high ethics and professionalism. There are so many services today, but not all of them have professional ethics. Therefore, it is necessary for you to choose the best SEO that adhere to high professional ethics. This will ensure that the service has the ultimate aim of improving the ranking of your website, unlike others that might only be after making money.

All, in all, given the importance of SEO, it is very essential for you to be able to choose the best SEO consulting services for your website or internet business.

SEO Consultants Services for Your Website

There are many reasons that the internet has been immensely popular among its users over the years and is continuing to grow in its scope. There are scores of websites that provide an equal variety of options. There are retailers, high-end fashion brands, data and information and these are only a few to name. There is a new generation of professionals and net users prefer to shop for groceries online.

However, this has also brought forth greater competition and struggle among the websites of different companies that are trying to make a mark for their brands. In addition, to counter the increasing and ever growing competition among websites there are SEO techniques that can be of assistance.

Search Engines

The modern day internet browser uses the advantage of a search engine to locate a site of their choice. Several search engines are used all over the world even though there are a few like Yahoo, Google and Bing that are popular worldwide.

When there is a request for a search websites names and site URLs are flashed almost instantaneously. There are several results pages that are available. However websites wish to be on the first page of the search results and among the top five ideally.

In addition, to ensure the same a visit to SEO consultants will be necessary.

SEO Techniques

If you need success with your website then you need SEO. The term that says search engine optimization means adherence to a few rules and techniques that will ensure that you have a place for your site URL in a place where you wish.

Here is what SEO consultants can do for you.

Keyword Analysis – The most important aspect of SEO is that of keyword selection and assessment. There are words and phrases that are popularly used by internet browsers the world over for a particular type of search. When these inputs match with those of your website there are chances of your website getting a better search engine ranking.

Keywords analysis is further helped with the aid of software application tools and programs for accuracy and precision. It tells you about the competency and viability of using the same.

Link Building – The main aim of websites today is to optimize on web traffic. Moreover, to do that there are other means that are adopted by the SEO consultants. One of those means is by link building. This is a design for the exchange of site URLs with those that are associated websites or have elements that are common. This also helps you to achieve traffic for your site that is truly interested and serious minded about their search.

SEO consultants can provide you with website designs that are based on White Hat techniques as specified by search engines. They will ensure the inclusions of aspects in your site like Sitemap, orderly allocation of web pages and a proper link within that site that makes navigation easier and quicker among several other things.

Moreover, all of these will ensure greater success for your business and bring the interested and prospective web traffic for your products and services.

SEO Articles And Web Marketing – Use The Power Of Focus Part 2

Focusing on a particular keyword phrase in all your SEO articles for web marketing purposes can easily turn out to be the key that opens the door for you to great success. Yet at first glance it may look extremely limiting to concentrate all your efforts on a single keyword. Nothing can be further from the truth.

How Focusing Your SEO Articles And Web Marketing On The Niche You Are Best Placed To Shine In, Can Make A Huge Difference

Let us take a very practical example to prove to ourselves that there is much more to a single keyword phrase than we may think.

Let’s take the keyword phrase for this article “SEO articles” which is my chosen niche by the way. When somebody enters those words in a search engine seeking information they will most probably be looking for info on how to write their own SEO articles to attract traffic to their site. In the article they will discover how important keyword research is, which is a huge topic on its’ own. Then there is the issue of Page Rank (PR) which to understand fully, one has to study the history of the Google search engine and how the wonderful new search engine based on a page rank system revolutionized the web making it much easier for anybody to quickly find what they were looking for.

And yet at this stage we have not even scratched the surface. We have not even started talking about how to write the SEO article itself for web marketing purposes, which by the way is another huge topic which will lead us to the option of using an inexpensive ghost writer. This leads in turn us to yet another issue of how to find a good ghost writer. Get my drift?

When a site takes this approach of tightly focusing on a single keyword phrase (as well as all related keyword phrases and synonyms, but all closely related to your single keyword phrase), what happens is that anybody doing a search and landing on your site will find it packed with valuable and extremely relevant information.

Although I must quickly add that my recommendation would be for you NOT to publish all the information on your site. Reserve some for your weekly ezine or email newsletter to harvest email addresses of the prospects who visit your site and ultimately to write a book on the subject. Generally the idea should be for you to find a way to maximize on the revenues from your site even as you provide lots of valuable free information packaged in SEO articles for the purposes of marketing yourself on the web.

But it all starts with the single keyword phrase that will keep you busy for a life time with SEO marketing articles.

Search Engine Optimization Consulting Services

Search engine optimization consulting services are offered by many leading SEO companies to create a good awareness about optimization techniques and their importance among online business owners and website developers. By making use of SEO consulting optimization campaigns, effective web marketing strategies can be implemented for your website.

Enhance Your Online Presence through SEO Consulting Services

SEO consulting services enable those online business owners, who are experiencing setbacks and losses through their business websites, to achieve much better results in the online market. Expert SEO consultants can give the website owners a clear picture regarding the present ranking positions of the website in the major search engines, the amount of traffic it is receiving and more. With the help of SEO consulting services, it is possible to develop a concrete plan for improving your website rankings, and generate more traffic towards your business website.

The search engine optimization consulting services offered by leading SEO firms include:

o Broad analysis of the website
o Planning and designing of an organized website
o Identifying accurate keywords
o Developing attractive and precise web content
o Optimization of HTML codes, Meta tags and Alt tags
o Building of links
o Submission to search engines and directories
o Article writing services
o SEO copywriting services
o Pay per click advertising
o Periodic monitoring of websites
o Maintenance of ranking reports

Achieve Online Business Goals through Professional SEO Consultants

By making use of professional SEO consulting services, business websites can enjoy positive online visibility for a long period without making huge investments. For providing the clients with brilliant website SEO solutions, many of the companies have a panel of experienced SEO specialists and consultants. These professionals have thorough knowledge and expertise in the most advanced SEO tools and techniques. Consequently, they are able to provide constructive advice based on your website optimization requirements and unique business goals.

In order to avail of quality search engine optimization consulting services, it is essential to select the right company, which can offer affordable natural SEO solutions in the allotted time period and according to the changing SEO needs.