Web Marketing Tool Guaranteed To Generate High Targeted Traffic

We have to admit it; web marketing through search engine optimization (SEO) is one of the best online marketing strategies. Even so, it remains a complicated promotion strategy for most online marketers. This is especially so because in involves numerous variables and intricate processes that eventually ensure you are on page one of the major search engines.

A newbie to web marketing cannot just wake up and decide that today he will rank number one. He/she needs to involve the services of an expert or learn the tricks over time. SEO marketing is a combination of art, skill, research and deliberate actions. To a large extent there is always a price to pay in order to rank high. It could be in terms of investing money or time to learn the tactics.

Do not get me wrong though; there is great news for those wishing to generate traffic from search engines. One option is to involve SEO web marketing experts or take time to research and do it yourself. In case you want to do it yourself, keep up to date with the latest search engine marketing strategies by joining related forums. Tap from the people who have gone ahead in page ranking strategies by asking questions and reading their articles on the subject.

Be very careful when choosing a SEO web marketing provider, since some can turn out to be cheap but offering services in futility. I know of companies that promise high website ranking only for you to discover later that you are ranking your website high on useless keywords.

All said and done, top search engine placement is possibly one of the best and most potent online promotion strategies. Proper tactics will guarantee you high targeted web traffic and more so offer you online visibility. Do not worry if you do not have enough funds, though it may take time, with the right attitude and tact you can succeed in search engine optimization.

Follow the links below to harness more authoritative content on this web marketing idea.

Web Marketing and SEO

Web Marketing and SEO Promotion are one of the important aspects of any marketing plans. Nowadays, 90% visitors of the website come from search engines like Google, Yahoo & MSN. Web Marketing and SEO are helpful in increasing the visibility on these search engines. SEO is also helpful in bringing targeted traffic to the website and therefore result in improved business opportunities.

Two of the common ways of Web Marketing are as follows:

1) Organic (SEO) optimization
2) Inorganic (SEO) optimization

Organic (SEO) optimization is slow method of web marketing and promotion; it will take 3 to 6 month to get you the right results. It depends on many factors of website e.g.- title, website content, website back link and so on.

Title tag: Title is important section of all website pages. It gives the overall idea about the page of the website. So one should try and keep product or service related keyword in the title tag.

Content: Content is most important section of the entire website. Good content helps in retaining visitors. So write fresh content for the website or keep updating it on a regular basis.

Back Links: A website’s page rank depends on number and quality of back links, Better page rank will in turn help one achieve better ranking in search engines.

Inorganic (SEO) services or paid listing is expensive but fast method of web marketing. In this you will get the result from the starting day. Paid listing is used to increase brand awareness. The website receives greater traffic too. Common examples include PPC campaigns, paid advertisements on Google, Yahoo, MSN and banner advertisements.

Web Marketing is the best option for any online business or company seeking online presence. It is one of the best and economical ways of promoting your company or business globally. Online marketing many a times also proves to the most effective and cost effective way of promoting one’s product and company. However, before you seriously embark upon web marketing be sure that you have identified and have answers to some of the basic questions such as what is your target audience, what is your goal.

In true sense, SEO is one of the most important aspects of web marketing. Services of a good SEO Company can help one in increasing brand awareness through maximum exposure and visibility. So choose the best SEO/Web marketing company according to your requirement and budget.

The Top 3 Qualities Of An SEO Consultation Service

If you’re planning to set up an online presence for your business, one of the things you’ll need to do, is create a blueprint for your marketing and advertising strategy. Since the Worldwide Web is a very competitive environment for doing business, one of the keys for a web site’s survival is the ability to generate considerable traffic, and rank high on the SERP’s or search engine results pages. To achieve this, your web site may need a little fine-tuning and tweaking from a certified search engine optimization professional. However, before you sign a contract with any SEO consultation service, first you need know what the qualities of an ideal SEO company are. Here are the top three qualities of a great SEO services provider.

The Best SEO Experts Provide Good-Quality But Affordable Services
While some SEO providers claim they’re the best in the business because they offer low rates, the truth is a large chunk of these guys only offer empty promises, and show no clear results. What’s awful is that some of these even offer you flimsy solutions, which instead may hurt the credibility of your web site. A dependable SEO consultation services provider instead offers reasonably-priced but above-average optimization services, and also shows measurable long-term outcomes to their clients.

A Reputable SEO Expert Abides By Ethical Standards
Reputation and integrity are very important elements in the realm of search engine optimization. While some SEO consultation services choose to do things the right way, others prefer to use back-room methods to circumvent current regulations. SEO professionals who use spamming, link-baiting and other questionable tactics, are often called “Black Hat” SEO advocates. While these people may provide instant solutions, the downside is that the methods they employ may hurt, or affect the credibility of a web site in the long term.

An ethical SEO follower on the other hand, only employs strategies that are accepted by the industry. An ethical SEO advocate will only link-up with well-regarded web sites, provide fresh and original content, serve as a reliable backlink builder, and will most certainly refrain from flooding clients with spam mail.

Ethical SEO copywriting service providers also ensure that they share their plans and strategies with clients.
It does not leave it customers guessing in the dark, and it complies with all the regulations imposed by agencies like the Better Business Bureau and other trade associations. An ethical SEO copywriting entity also won’t violate a client’s privacy. The SEO or backlink builder also ensures that no private data, log-in info or passwords are made public. By teaming up with an ethical SEO copywriting firm, your web site should be able to steer clear of any unfair Internet practice issue or technicality. The greatest thing is that your web site will easily be able to achieve its sales or marketing goals in the best possible time frame.

Web Marketing Strategies: Do Your Subheadings Have ‘Header’ Tags To Help Your Web Pages Rank Higher?

Most of you know as part of your web marketing strategies you should be taking advantage of properly using your keyword phrase in your headline. What a lot of people don’t know is that their subheadings should not only contain their keyword phrase but should also be defined by the ‘h2’ tag.

Understanding ‘Header’ tags for better web page optimization. The search engines pay special attention to any ‘header’ which is defined in the source code of a webpage by tags such as these: h1, h2, h3, etc.

The headline of your content would be defined by the ‘h1’ tag, after that you want to use the ‘h2’ tag for any subheadings rather than just making the font type bold. Adding this technique to your web marketing strategies will give you a little extra edge when it comes to ranking higher in the search engines.

If you have a WordPress blog as part of you web marketing strategies here is a quick explanation. Inside the administrative panel of a WordPress blog in the ‘Add New Post’ section the HTML editor will usually only show a single line of icons starting with ‘B’ which will make the highlighted text bold. In order to get the icon for the function that allows you to work with the header tags you’ll have to click on the last icon on the right to get a second row of icons to appear.

When you mouse over this icon you should see the words ‘Kitchen Sink’ pop up in a small grey box, click on that and presto! You can now see and use the other functions of the HTML editor. The icon you are looking for will show as a box with the word ‘Paragraph’ in the bottom row to the left. Clicking on this will give you a drop down menu which will normally show you; ‘Heading 1’ and ‘Heading 2’ etc.

A note of warning when using the ‘h2’ tag in your subheadings as part of your web marketing strategies! You might find it makes your subheadings too big or too small. To address this problem is beyond the scope of this article as it involves understanding source code.

Make good use of the header tags as part of your web marketing strategies. You’ll find it only takes 20 to 30 seconds to do this to further optimize your webpage. That is a very short amount of time when you consider your webpage could be up on the Internet for years.

SEO Web Design

What do you mean by SEO Web Design asked a new client of mine?

I had just been reviewing her site and noticed that the company who had previously designed it and it has to said, had created a visually eye-catching website, had however made some basic errors in their haste to please her.

To start from the beginning she had contacted me after she had come across one of my articles. It’s funny how life works though because, that in itself would not have prompted her to get in touch, but a friend of hers who I had been doing some SEO work for had got in touch with her after about 6 years.

And of course they got to discussing life and work etc; and to cut a long story short her friend recommended that she get in touch with me.

Now her frustration was that she should have had every ingredient for success. Her site was in a relatively niche market, competition wasn’t that high and yet after paying out a sizeable chunk of money on getting her website professionally designed, her site was nowhere to be found on Google.

So what could possibly be going wrong?

A Brief Background

There is an old saying in Internet Marketing that good designers make bad SEO experts. Why? You may well ask.

The truth is that in my experience of the last 10 years in online marketing, most of the designers that I have worked with and come across have sharpened their design skills on HTML, XHTML, Javascript and CSS.

A lot of them have been in the forefront of the web design industry leading the way in site design and architecture but therein lies the root problem of the story.

The online marketing industry moves at a frenetic pace. What was once a ‘de facto’ standard is now old hat and consigned to ‘wheely’ bin of Internet marketing.

Faced with the constant flux of new ideas and innovations, a good designer already inundated with back orders has little choice but to concentrate on pleasing the clients’ esoteric eye.

He/she may have picked up a few SEO tidbits along the way either in meeting rooms or from beleaguered colleagues rushing from one project to the next but very seldom do you come across a good designer who knows and understands the impact of SEO upon web design.

This is not meant to be a criticism nor is meant to decry the genuine efforts of the design community at large but merely to point out that it is quite difficult to serve two very demanding masters at the same time.

There are sadly many who miss the point altogether, tearing their proverbial hair out when faced with their client’s low keyword ranking despair and frustration.

The backdrop to this that millions of ‘would-be’ entrepreneurs join the Internet juggernaut on a daily basis in search of financial freedom. These aspiring businessmen and women are usually at their most vulnerable when first starting out.

Excited and eager to get started, they overlook the basic principles of marketing and are often taken in by smooth-talking salesmen flashing dollar signs in front their imaginative eyes.

“Get a website! You need a website! You must have a website! Put up a few pages and hey presto before you know it you will be the envy of all your friends and neighbours!” seems to be the common thread.

Getting back to my client, she looked at me fairly blankly when I said that SEO web design meant that the design of a website had more to do with following certain guidelines than how good it looked to her.

“But I thought that if a site was well designed that people would like it and buy from it” she exclaimed almost daring me to disagree with her.

Yes, I answered disarmingly and gently proceeded to point out that without visitors having a great looking website wouldn’t be doing her any favours at all.

SEO Web Design – The Basics

Which brings me neatly to the crux of this article i.e. SEO web design. So, let’s take a look at a simple layout in the first instance.

Say you have a header/logo at the top of the page followed by some descriptive text that says “Welcome to my web…., followed by some pictures and the left hand side contains a column with some navigation links in it etc, etc;

Now search engines like Google scan a web page from left to right beginning at the very top. And as in our example above since most websites have a left hand column containing navigation links, Google will automatically view the content of the links column before it gets to the body of your page.

There are simple methods to counter this and force Google to read your main body content first and this why it is very important to get SEO Web Design at the very start of the design phase.

Then there’s another critical factor that determines the ranking of your web pages and that is targeting the wrong keyword. Get that wrong initially and you can almost kiss goodbye to getting decent rankings.

Now how many designers know just these basic facts?

My client had started to see the picture. In her eagerness to get her business going she had gone to the first person that she had come across.

The company had a good portfolio of sites and more importantly for her the cost was roughly near the budget that she was looking for and so without further thought she decided to go for it.

2 years down the road and with just a handful of sales, she was very close to quitting.

Her dreams had given way to despair and far from being the envy of her friends and neighbors, she had even reached the point of not looking at nor caring about her site anymore.

The question is, was she too late to do anything about it?