Great Web Marketing Solutions for Small Business

This article sets out several Web marketing solutions – presenting the pros and cons of various complementary Web marketing activities.

5 Complementary Web Marketing Activity Combinations

  1. Article and Video Marketing (my favorite)
  2. PPC and Facebook Ads (paid advertising)
  3. Affiliate Programs
  4. Social Media Campaigns
  5. Blogging, bookmarking, and organic SEO

I started with blogging and organic SEO. Once I started ranking very well, I added article marketing. Recently, I ventured into video marketing. If I were to do it again, I would have started article marketing earlier.

My core activities are complementary – they focus on publishing content. I leverage that content by publishing it in my business blog, in EzineArticles, and then creating videos from that content.

That said, I’ve also dabbled in PPC, Facebook Ads, and social media campaigns. I like publishing content the most; consequently I did this consistently and did it better.

I’ll briefly set out the pros and cons of each combination of Web marketing activities.

1. Article and Video Marketing

Pros

  • You can do it for free
  • If done well, builds credibility and can be very effective.
  • Can easily leverage the content.
  • Residual benefits – the published content works for your business indefinitely – as long as it remains published.
  • Relatively easily outsourced. You’ll need to be judicious who you hire. You tend to get what you pay for.
  • Huge leverage opportunity if other websites publish your articles and/or videos. Could go viral. This is the best-case scenario.
  • The backlinks can help your website’s organic SEO – especially if your content is syndicated.

Cons

  • It’s time consuming to create the content.
  • It takes a while to see results (especially compared to paid advertising).
  • May take a little while to get the right people doing it for you.
  • Scaling up takes a little while because you need to generate the content.

2. PPC and Facebook Ads

Pros

  • Immediate results. You may have to test and tweak some, but you can get website visitors very, very quickly.
  • Easily scalable. If you want more traffic, pay more money.
  • Target as many keywords as you like immediately.
  • Quickly measurable. Because results are immediate, you can test and tweak very quickly.
  • Costs are variable in that you pay when you get desired action (i.e. click thrus to your website).
  • Fairly easy to outsource – you’ll want to shop around. There are many ineffective and/or costly PPC and Facebook consultants.

Cons

  • Costs money. In fact, if your target keywords become more competitive, you costs can rise.
  • Likely lower conversion rate on your business website because visitors are not pre-sold (like they are with content publishing).
  • If you don’t do organic SEO, you miss out on traffic from the organic search engine listings.

3. Running an Affiliate Program

If you offer a product or service for which you can recruit affiliates to promote your business, then you could have a ready-made army of sales-people very quickly.

The key is having a very high converting sales funnel and offer excellent incentives to attract affiliate marketers.

Pros

  • You can build a massive Web presence very quickly if you attract a lot of affiliate marketers (or a few effective affiliate marketers).
  • Your costs are associated directly with sales or some form of action. In other words, the costs are attached to sales or some form of action that you pay commissions on.
  • High conversion rates if your affiliate marketers pre-sell your website visitors.
  • Improve organic SEO rankings with many incoming links from affiliate marketers (assuming some of them link to you via DoFollow links).
  • Residual benefits with the content your affiliates publish (assuming your affiliates don’t remove the published content).
  • Easy to hire an affiliate manager to run the operation.

Cons

  • Costs money. You share the revenues.
  • If you don’t recruit affiliates, you’ll have wasted time establishing an affiliate program.
  • Time investment in managing your affiliate program – working with affiliates, developing sales tools and resources, etc.
  • You’re dependent on the efforts of your affiliates. If they are not effective, you’ll not only lose them as affiliates, but you won’t make sales.
  • Legal issues may arise if your affiliates breach any regulations in promoting your products/services.

4. Social Media Campaigns

I’m referring to Facebook, Twitter, online profiles, forum participation, blog posting, and other community participation activities.

Pros

  • Build trust among your community. You can establish credibility and expert status with ongoing contribution. If you succeed developing expert status, this can be extremely effective. Your products/services will sell well – in fact, you’ll create demand for your business specifically.
  • It’s a social activity, which may appeal to you.
  • No or low cost. You can build Facebook pages, use Twitter, comment on blogs, and join forums for no cost.

Cons

  • Requires ongoing participation. Once you stop, your presence dwindles.
  • Difficult to outsource. It’s you the community wants to dialogue with.
  • Not effective for every type of market. If your customers don’t participate in social media, then this approach may not be as effective.

5. Blogging, Bookmarking, and Organic SEO

These three work well together. In fact, blogging results in organic SEO if you apply some simple on-site and off-site SEO techniques. When you write great content, it makes sense to get attention to it by bookmarking it with the prominent bookmarking services (Digg, Reddit, StumbleUpon, etc.).

Pros

  • Blogging has the same pros as article marketing. The activity is the same – only the platform differs.
  • Bookmarking is a very quick way to get attention to your business. Be sure you bookmark truly interesting content. Don’t bookmark sales pages.
  • Organic SEO is free and can bring you a lot of business.

Cons

  • Blogging has the same cons as article marketing.
  • Social bookmarking is time-consuming and may not result in conversion. If you attract visitors because of an interesting article, those visitors may not be interested in what you have to offer. It’s difficult for some types of businesses to use social bookmarking that results in sales.
  • Organic SEO takes a long time to get results. If you outsource it, it can be very expensive. However, if you rank well in the search engines, the potential sales is huge.
  • Also with organic SEO, you must continue working on it to stay ahead of your competitors.

When choosing Web marketing solutions, consider the following:

  • If you’ll be doing it yourself, do you like the activity? If you hate writing, then article marketing isn’t for you unless you’re prepared to hire writers.
  • Know your market. Will you find them or they you through your chosen Web marketing activities? For instance, if your market doesn’t use Twitter, then there’s little point in using Twitter.
  • Don’t do something just because you heard it’s effective. This results in jumping from one activity to another. Pick and stick.

On-Page and Off-Page SEO Web Hosting: What’s the Difference?

Choosing SEO web hosting for your website is a great decision! You’ll get superior web hosting through some of the best uptimes and load times on the market; and you’ll also have a website that’s fully optimized to appear higher in the search engines. But when you start looking at different SEO website hosts, you’ll first notice that they offer two different types: on-page SEO hosting, and off-page SEO hosting. So what’s the difference between the two? To understand that, you first need to understand a bit about SEO practices.

SEO practices are all the methods and strategies that online marketers and web developers use to get certain websites to rank higher in the search engines. This of course, brings more visitors to the site and ultimately more profits for that website, and its owner. But these practices can be divided up into two different categories: on-page SEO practices and off-page SEO practices. It’s these two different types that SEO site hosts are referring to within their different products. But just what are they?

On-page SEO website hosting refers to any changes that are made for the specific intent of SEO, and that are made directly on the webpage. This includes using title tags, placing interior and exterior links within the webpages on the business’ website, and inserting keywords and key phrases within the content. While this can take some time and involves analyzing and researching keywords, they’re not nearly as labour-intensive as off-page SEO practices.

Off-page web hosting refers to any SEO practices that are incorporated so that the website can place higher in the search engines, but they’re not actually done on the actual website. This includes things such as creating different websites that can backlink to the main website; guest blogging on other websites to link back to the business’ website; and commenting on other websites and blogs – again so that a backlink to the main website can be left along with the comment. Of course, finding other webmasters and simply asking them if they’re interested in a link exchange is another type of off-page SEO practice. However because the links needs to be placed directly on the page, it could also be considered to be an on-page SEO practice.

On-page SEO website hosting can take just a few days to a week to complete, whereas off-page SEO web hosting can take months just to implement. Typically when it’s a business website, online marketers usually need to be hired to complete these tasks as business owners simply don’t have time to do it themselves. However, SEO web hosting is a good alternative that can give small businesses especially the online marketing tools they need, without the high cost of an entire IT team.

Whether or not you decide to only use on-page SEO web hosting, or only off-page web hosting is up to you. It will depend entirely on how much time you have and how much you feel comfortable handing off to a web host. For those that feel they don’t have time for any of it, most SEO web hosts will offer packages that include both on-page and off-page practices.

SEO Consulting is More Than Just Search Engine Optimisation

Back in the day, the majority of SEO web masters didn’t really take into consideration the visitor’s experience. The focus was on keyword stuffing, jamming the targeted keyword into the page as many times as possible, just enough to outdo the competition. Did these shady tactics work you may ask? Well, believe it or not, they actually did. Today however it’s a whole new ball game and things have changed considerably with search engines becoming a lot smarter.

When Google entered the search engine game, they wanted to provide their customers with a quality service. This meant relevant search results with quality content. How would this change affect the SEO Consulting Services world? In short, they needed to learn their craft all over again because the search engine optimisation bots are now programmed differently.

On page optimisation is still a very important part of the optimisation process but is done with a delicate blend of keywords in various location within the page. Keyword stuffing is definitely a thing of the past and if attempted today, poor rankings would be the only result. Off page optimisation is where it all happens. This is achieved with one way anchor text back links.

This now means that web site creators can concentrate almost solely on quality content with the reader in mind. Yes, a win-win scenario where search engines are feed with quality back links and the reader feed with quality content.

This is the very reason why Google dominates the online search engine scene today. They consistently provide a top service for their customers. Over and above this, there is a wide variety of delivery methods that can be incorporated into web sites today. Some of these include Video, Blogs, Podcasts, RSS feeds, and so much more. At the end of the day, it’s a human who reads the content and its them who determines if our website is worth the time reading. My advice is to keep human in mind, and not so much the search engines.

So the moral of the story is always build your website with the end user in mind focusing less on the search engines.

Top 5 Reasons For SEO Web Design

SEO web design is a combination of search engine optimization (SEO) with any technology in web designing. It is quite a revolutionary idea for webmasters who think that website design is an end in itself. Actually, this concept is far from making conventional web designing obsolete. In fact, it is just re-engineering any web design strategy to fit to a market-driven search engines (SE’s). Here are some points fundamentalist webmasters might consider to go for SEO:

1. SE’s as Mass Media.

In the US alone, 80% of the population are internet users. Other countries where internet is slowly penetrating the market also showed a growing trend in internet popularity. Majority of these internet users go to search engines to inquire for any topic. Having an SEO web design would not only make your site visible in search engine results pages (SERP’s), it could also give visitors the ease of navigating through pages of a particular site.

2. SE’s as Global Market Hubs

There is an apparent relationship between market shares of any product and corresponding ranking on any related keywords in search engines. In fact, sites that can be found within the first 2 pages of SERP’s converted much more sales compared to those company websites that are not yet SEO-friendly.

3. SE’s Reward Credibility

SE’s are becoming more and more academically biased. That means the sites that are able to provide greater information and credibility on any topic niche could have higher ranking on related search keys. This new standard of web designing encourages webmasters to make their sites readily available to feed information and innovation to the internet community.

4. SE’s Love Web 2.0 Sites

What’s new is always better. Web 2.0 is defined to be the new generation of web development and designing. It advocates easy transmittal of communication and information, as well as giving power to internet users to innovate and participate on the World Wide Web. Search engines frequently crawl Web 2.0 sites because they are regularly updated.

5. SE’s Adapt With Web Development Language and Tools

Lowly HTML really comes of age. Large scale text-based SE’s has evolved to understand scripting and coding. Even media files like vlogs, photoblogs, and podcasts are now being indexed to give relevant information on particular search keys. It is expected that search engine robots ultimately understand DHTML, Frameset, Flash-based designs, and other not-so SEO-friendly website design formats.

The web is no more than a specimen subject to indefinite number of testings from millions of webmasters worldwide. And search engine plays a vital role in inter-connecting ideas to catalyze the stability of the World Wide Web. Making one site SEO-friendly using SEO web design strategies provides a greater edge to adapt to fast-paced e-commerce.

SEO Consulting for You

To promote your online business you can seek the help of a SEO Consulting service. Online marketing is now the fastest way of publishing. Your product can reach the people in any corner of the world, if he is using internet.

Rather than an SEO services providing individual services, you can chose a SEO consulting for your business firm. They can contribute a lot to promote your product and the website. They can collectively suggest the methods and practices to promote your website. But it is your responsibility to choose the best SEO service.

An SEO will provide you all the relevant information regarding the marketing of your website. An experienced SEO can guide you through the guidelines of internet marketing. Take the right decision regarding the type of service you want for your business. There will be different schemes available from where you can choose according to your business.

Don’t think that if you hire a SEO consulting service then there is nothing to do for your website. There are a lot of measures you can do to increase the popularity of your product. Social media publishing is one such way where you can also contribute. Always request a weekly review from the SEO you are working with. You can assess the contributions on the company and give suggestions to them. Check whether there is any improvement in the number of visitors and the page rank of your site. Also don’t forget that the search engine will index the WebPages at a time of about three to four months. Therefore don’t blame the SEO Consulting Service; you will have to wait patiently for excellent result.